In My Company We Sell Glass AND…..
In the current techspeak world the question is: Do you know your elevator speech? This refers to the one chance in a million that you run into your biggest potential client and have his or her undivided attention for 30 seconds.
So, you are talking with someone and they ask what you do. You say you are in the Glass business. WRONG! You have two seconds of undivided attention…what are you in besides the glass business? You could be in the Glass and Window business. You could be in the Glass and Door business; you could be in the Glass and Energy Savings business.
You could be in the Glass and Bomb blast resistance business.
It doesn’t matter what you say, whenever you get the opportunity, know what the ‘and’ is, and use it to your advantage.