December 13, 2011

How To Get Extra, Profitable Sales Right Now!

By Paul Bieber

You can add dollars to your sales total by selling everyday items around your glass shop as holiday gifts! It doesn’t require a penny of investment, just some time and creativity.

First, clean up your showroom. Get rid of all the junk that has been sitting in the corners for a year or two. If you don’t remember the job you ordered the samples for, get rid of them. Clean every piece of glass in your showroom. Make your showroom sparkle!

Now, here is what you can sell, and at tidy little profit. Professional grade glass cleaner. You have a couple of cases out back. Put up a simple display, add a sign and you are set. Double your cost of the cleaner…be sure to add your inbound freight.

Glass gloves, the perfect glove for the home mechanic. Many stores sell them as the perfect gardening glove. Glass cutters are also great for the home mechanic section of your display. Put out a couple boxes of razor blades, too. You have a dozen tape measures you just received from CRL. Put these out for sale. Safety glasses, too. You don’t have to match the prices at the big box store. These sales are all impulse items and price is not relevant.

Do you have tubes of caulking in back? Now that is a silly question. Of course you do. Put them near your register, they will sell. Do you have bottles of plastic cleaner? Sell them. How about sanding belts? Sell them as the cloth belt that is better than the paper belts sold at the hardware store.

Do you have mirror accessories–like mirrored switch plates? Don’t store them in back–put them right up front by the register! Something as simple as desk buttons will sell for a dime each.

Cut your cutoff 1/8″ mirror into 2″ x 2″ squares, seam the edges, and sell pocket mirrors for a buck. These are great as stocking stuffers. Some people will place a sticker with their name on the backing. A little advertising doesn’t hurt either.

Sell gift certificates for a windshield replacement, or a new mirror, or a table top! You get the cash flow now. It doesn’t get better than this for a retailer.

It’s easy. A little creativity and you will make some unexpected sales this year.