May 9, 2023

Education is Key to Growing Your Business

By Paul Daniels

I am going to Glass TEXpo ’23 in San Antonio this week. I hope you will stop by the Frameless Hardware Company booth and say hello if you are in the area. Next month, I will be at the American Institute of Architects (AIA) show in San Francisco. What do both shows have in common? The need and appetite for education in our industry.

These shows allow everyone to see new products, meet vendors and network with peers, but the main attraction at these events of late has been educational sessions. The most popular sessions offer information, product knowledge or ideas about attracting employees and growing your business. As I have often mentioned, we are lucky to have an industry full of professionals willing to share their ideas and experiences with the next generation.

Companies also realize their employees are looking for ways to make themselves indispensable. Local shows are a good opportunity to bring some of your staff to the event and let them attend the sessions. They appreciate learning how others approach their work and might learn better ways to manage their work areas.

Many professional groups, such as AIA and the Construction Specification Institute, make continuing education credits mandatory to keep their members up to date on industry trends. You might want to offer your employees incentives to take advantage of educational opportunities in the glass business to keep them interested and growing in their positions. Many companies and associations in our industry offer educational webinars online and at events. They are offering certificates of completion to attendees.

You can keep your employees enthusiastic about industry trends and education by offering them something to attend over several sessions yearly. This is good for their morale and your business.

When I attend these events, I always learn something new and get a real sense of accomplishment when I receive a certificate or credential with my name on it for investing the time.

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