February 27, 2024

AI. How Much? How Soon?

By Paul Daniels

When it comes to business, there are many advantageous applications. These digital products will change the way we do business.

How can we take advantage of the promise of artificial intelligence (AI) in the glass and glazing industry?

AI has been in the news a lot lately. Some companies, such as Nvidia, are designing chips to make programs that use AI for almost everything. OpenAI’s ChatGPT has also been front and center. The program can do a lot for you, including, at the most basic, writing a thank you note or drafting a checklist for the dogsitter.

When it comes to business, there are many advantageous applications. These digital products will change the way we do business. In fact, Frameless Hardware Company has looked at ways to use AI.

For instance, there is a program that makes it easier for people to browse its website. The program learns all the names and misspellings that customers enter in searches to make the wanted product show up quickly. Our advertising department just used it to make a video. They took past videos off our website and organized them into a complete production.

In other areas, AI might be less valuable. Does it understand what you don’t have? What can you not sell, or is a product brochure or catalog not just a list of products or talking points? Will AI encourage us to change our business procedures, such as answering the phone with “I am a real person. Can I help you?”

As with most new technologies, we must keep the customer in mind when implementing them. As one of our service center managers used to tell his warehouse house staff when they tried to lift heavy boxes, “Just because you can doesn’t mean you should.”

We need to ensure that we keep customers in mind when implementing AI.

I did not use ChatGPT to write this, or maybe I should have.