May 22, 2007

How to Gain Customers in a New Market Area

Last week we talked about gaining customers in your current business area. Let’s talk about gaining customers in an area that you currently don’t do any significant business. First step is to identify the area you want to grow in to. Decide which areas have potential for the type of business that you do best and is profitable for you. If you are a storefront […]

May 15, 2007

How to Grow a Business

It’s easy…you plant a seed, water it, and as my wife says, “Call Paul, as he is the best fertilizer spreader around.” Or, read the rest of this blog and you’ll learn how to grow your business yourself. It is more important for long-term growth of any business to increase profits, not just sales. Increasing sales and controlling the increase in expenses will lead you […]

May 7, 2007

More on Problem Solving

Last week we defined a problem as an event that interrupts your planned day which will cost you money or time (really the same thing) to fix, beyond what you had planned. Customers, vendors, your boss or your employees will throw you one curve ball every day. Guaranteed. I usually try to leave an hour free each day, planned, to problem solve. The best time […]

April 29, 2007

Let’s Solve a Problem!!!!

Being in any sort of business, or in reality being in life, we all face problems every day. In fact, I feel the mark of a business is how it solves problems, both for itself and it’s customers. If you don’t spend enough resources on problem solving, your problems will bury you. If you spend too much of your resources on problems, you don’t have […]

April 24, 2007

The Fortune Cookie Column

The other night Elaine and I had take-out Chinese food. The fortune cookie was typical, “Be Sure To Use Low-E Glass In All Of Your Installations”. Gotcha. It didn’t really say that, but right now I hope you’re smiling. It really said, “May Your Life Be Prosperous”; I started to throw away that little slip of paper with the trite saying and the lucky lottery […]