Tag: communication

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January 17, 2023

The Importance of Knowing Your Customers

I was part of a zoom call this week with a customer and their staff. It was nice to get the whole group together to review where our business is with this customer and get their feedback on how we can work together in the new year. Holding a business meeting with your customers and listening to what is important to them will reinforce old […]

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August 9, 2022

Selling to Architects

I have been spending a lot of time with architects over the last couple of months. I attended the American Institute of Architects (AIA) show in Chicago, and I was part of a discussion group there along with several other manufacturers and architects. Last week, I had the opportunity to make a presentation to a firm in the Los Angeles area and have been involved […]

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October 11, 2016

So, Who Really Wins the Debates?

Gotcha. You were thinking about politics. Where whoever you believed in before the debate would be the winner. No doubt about it. My candidate in the presidential debate definitely won. That proves my little theory to be true. But what about the management instructions you give out? Do you think that different people could hear what you say and interpret it in two different ways? To […]