Over the years, I have attended more trade shows than I care to count as an exhibitor and attendee. In a few weeks, a lot of you will be heading to GlassBuild America 2026 in Las Vegas. Others are still trying to decide if it will be worth attending or who to bring. Whether you are attending as a customer or as an exhibitor, you […]
Over the last several months, Frameless Hardware Company has been involved in several local and national trade shows, glass association meetings, architectural webinars, customer open houses and employee training meetings. What they all have in common is an interest in industry training and up-to-date information. At trade shows, including the recent Glass TEXpo™ in San Antonio, the training and information seminars were standing room only. […]
After spending valuable time and resources showing at or attending a trade show, what’s next? I’ve read many articles that discuss how people don’t follow up after trade shows. As we start another trade show season, you need to review your plan for attending before the next one. Vendor Perspective From the vendor’s point of view, we always say that the real work starts when […]
You spent your valuable time and resources attending a trade show. Now what? I’ve read many articles about how exhibitors and attendees fail to follow after an event. I’ve always said that the real work begins when you return to the office. Do you have a plan to follow up? Who will follow up? How will you follow up? The basics need to start with […]
Over the years I have attended more trade shows than I care to count, both as an exhibitor and attendee. In a few weeks, a lot of you will be heading to the GlassBuild America in Las Vegas. Whether you are attending as a customer or an exhibitor, you will all be asking the same question. Is it worth my time and the expense? Exhibitors […]