Tag: trade shows

March 26, 2024

Perfecting the Trade Show Follow-Up

You spent your valuable time and resources attending a trade show. Now what? I’ve read many articles about how exhibitors and attendees fail to follow after an event. I’ve always said that the real work begins when you return to the office. Do you have a plan to follow up? Who will follow up? How will you follow up? The basics need to start with […]

October 4, 2022

It is Trade Show Time Again

Over the years I have attended more trade shows than I care to count, both as an exhibitor and attendee. In a few weeks, a lot of you will be heading to the GlassBuild America in Las Vegas. Whether you are attending as a customer or an exhibitor, you will all be asking the same question. Is it worth my time and the expense? Exhibitors […]